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Welcome to The Atlanta Newsletter!

In today’s edition

• A deep-dive into the life of Asa Griggs Candler.

• Atlanta housing market growth predicted.

• Braves open to roster additions.

• And more…

Quote of the Week

"He who is not courageous enough to take risks will accomplish nothing in life."

— Muhammad Ali

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Trivia

Here is your trivia question of the week. The answer will be shown in next week’s newsletter. Which do you think it is? No cheating!

Which Atlanta attraction, located in Grant Park, is one of the oldest zoos in the United States and is home to over 1,000 animals from around the world?

A) The Atlanta Botanical Garden

B) Zoo Atlanta

C) The Georgia Aquarium

D) Fernbank Museum of Natural History

Answer to Last Week's Trivia:

The Atlanta district that is the hub of the city's arts scene, featuring art galleries, theaters, and a vibrant street art community is A) The Castleberry Hill Arts District.

News & Important Updates

💼Business

Georgia leaders praise Tyler Perry Studios executive Steve Mensch after death in plane crash. (link)

Experts predict double-digit price, sales growth for metro Atlanta housing market in 2025. (link)

🏒Sports

Braves haven’t lined up on any deals, but are open to adding in all three areas. (link)

Falcons’ playoff drought in jeopardy of stretching to seven seasons. (link)

🏦Finance

MARTA awards $500 million contract to Stadler for train system overhaul. (link)

Upcoming Events

Here are some events that are happening in our city this week. There is a good mix between sports, entertainment, conferences, concerts, and more.

Sports

🏀 Georgia Tech Yellow Jackets Mens Basketball vs. UMBC Retrievers Mens Basketball
McCamish Pavilion, Atlanta, GA
Wed • Dec 18, 2024 • 7:30 PM | (More Info)

Music & Concerts

🎤 Destroy Lonely: FOREVER TOUR
Coca-Cola Roxy, Atlanta, GA
Tue • Dec 17 • 8:00 PM | (More Info)

🎵 Tiny Moving Parts
The Masquerade - Purgatory, Atlanta, GA
Wed • Dec 18, 2024 • 6:30 PM | (More Info)

Family Friendly

🎙️ Storybook Theater Presents: A Christmas Carol Reimagined
Center Stage Theater, Atlanta, GA
Center Stage Theater, Atlanta, GA | (More Info)

🙃 Atlanta Ballet Nutcracker
Cobb Energy Performing Arts Centre, Atlanta, GA
Wed • Dec 18, 2024 • 7:30 PM | (More Info)

Image of the Week

Every week, I have a habit of making some AI art about our city.

This week, I typed in “Atlantascape with a fusion of different historical eras” and this is what I got.

Let me know what ideas you have for this. I really enjoy making these types of photos.

Atlanta Historical Events

The Construction of the Georgia World Congress Center (1976): Made Atlanta a top convention city.

The construction of the Georgia World Congress Center in 1976 was a monumental development that catapulted Atlanta into the ranks of top convention cities in the United States. This state-of-the-art convention facility, strategically located in downtown Atlanta, rapidly emerged as a premier destination for hosting a wide range of events, conventions, trade shows, and exhibitions. Its massive size, modern amenities, and versatile spaces made it an attractive choice for event organizers and drew visitors and businesses from around the world.

The Georgia World Congress Center's impact on Atlanta's economy and reputation cannot be overstated. It provided a significant economic boost to the city and the state of Georgia, generating substantial revenue from tourism, hospitality, and related industries. Its accessibility, coupled with the city's excellent transportation infrastructure, made Atlanta a convenient and attractive destination for both domestic and international attendees. The center's role in hosting major events like the 1996 Summer Olympics further solidified Atlanta's status as a global convention hub.

As Atlanta continued to expand and diversify its economy, the Georgia World Congress Center remained a cornerstone of the city's growth, fostering business connections and cultural exchanges. The center's ongoing efforts to adapt and innovate have ensured its relevance and continued status as one of the nation's leading convention facilities. Atlanta's investment in the Georgia World Congress Center has not only enriched the city's profile but also contributed significantly to its economic prosperity and cultural vibrancy.

Famous Atlantans

Asa Griggs Candler - Entrepreneur and founder of The Coca-Cola Company.

Early Life and Beginnings (1851-1887)

Asa Griggs Candler was born in 1851 in Villa Rica, Georgia. Growing up during the aftermath of the Civil War, Candler was instilled with a strong work ethic that would define his business ventures. After moving to Atlanta in 1873, he began his career as a pharmacist, setting the stage for his future success in the beverage industry.

Acquisition of Coca-Cola (1888-1891)

In 1888, Candler made a pivotal move by purchasing a stake in the Coca-Cola formula from inventor John Pemberton and other parties. By 1891, he had gained complete control of the formula, branding, and business, effectively founding The Coca-Cola Company. His vision for the beverage led to innovative marketing and distribution strategies that began Coca-Cola's transformation into a global brand.

Expansion of Coca-Cola (1892-1900)

Under Candler's leadership, Coca-Cola saw exponential growth. He incorporated The Coca-Cola Company in 1892 and embarked on an ambitious campaign to market and distribute Coca-Cola across the United States. His strategies included the creation of the unique contour bottle design and an aggressive franchising model for bottling.

Philanthropy and Civic Engagement (1901-1916)

Candler was not only a successful businessman but also a dedicated philanthropist and civic leader in Atlanta. His contributions to the city included significant donations to Emory University, helping to relocate the campus to Atlanta, and numerous charitable contributions to local causes and institutions.

Mayor of Atlanta (1916-1919)

In 1916, Candler's commitment to Atlanta's development led him to serve as the city's mayor. His tenure was marked by efforts to improve city infrastructure, public health, and education. Candler's leadership helped to modernize Atlanta, preparing it for future growth.

Later Years and Legacy (1920-1929)

After leaving office, Candler continued his business and philanthropic endeavors until his death in 1929. He left a lasting legacy through his contributions to the city of Atlanta, Emory University, and the global success of Coca-Cola. Candler's vision and entrepreneurial spirit were instrumental in shaping the beverage industry and the city he called home.

Connection to Atlanta

Candler's deep connection to Atlanta was evident throughout his life and career. His business success with Coca-Cola contributed significantly to Atlanta's economy, while his philanthropy and stint as mayor had a profound impact on the city's infrastructure and institutions. Atlanta benefited greatly from Candler's dedication and generosity, making him one of its most influential citizens.

Key Achievements

• Acquired and incorporated The Coca-Cola Company, turning it into a global brand.

• Introduced innovative marketing and distribution strategies that revolutionized the beverage industry.

• Made significant philanthropic contributions to Atlanta, notably to Emory University, and served as the city's mayor, focusing on infrastructure and public health.

Asa Griggs Candler was a visionary entrepreneur whose acquisition and development of The Coca-Cola Company marked the beginning of one of the world's most iconic brands. His innovative approach to business, combined with his commitment to philanthropy and civic leadership, had a lasting impact on Atlanta and beyond. Candler's legacy is not only evident in the global presence of Coca-Cola but also in the thriving institutions and improved infrastructure of Atlanta, showcasing his profound influence on both the corporate and civic realms.

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