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Welcome to The Atlanta Newsletter!

In today’s edition:

• BioLab facility faces regulatory issues.

• A deep-dive into the life of John Pemberton.

• Atlanta United stays in playoff hunt with Red Bulls win.

• And more…

Quote of the Week

"Freedom is what you do with what's been done to you."

— Jean-Paul Sartre

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Trivia

Here is your trivia question of the week. The answer will be shown in next week’s newsletter. Which do you think it is? No cheating!

What is the name of the largest aquarium in the Western Hemisphere, located in Atlanta?

A) Shedd Aquarium

B) Monterey Bay Aquarium

C) Georgia Aquarium

D) SeaWorld Orlando

Answer to Last Week's Trivia:

The Atlanta museum dedicated to the work and legacy of civil rights leader Martin Luther King Jr. is D) The King Center.

News

💼 Business

BioLab facility has track record of regulatory issues, EPD records show. (link)

Georgia-Pacific adds to a variety of potential catalysts to reinvigorate Downtown. (link)

🏒 Sports

Atlanta United stays alive in playoff hunt with win against Red Bulls. (link)

Little moments keep Atlanta United in playoff picture. (link)

🏦 Finance

Stryten Energy gets $5 million from federal government to rehab Georgia plant. (link)

Upcoming Events

Here are some events that are happening in our city this week. There is a good mix between sports, entertainment, conferences, concerts, and more.

Sports

🏉 Georgia Tech v Notre Dame
Mercedes-Benz Stadium, Atlanta, GA
Sat • Oct 19, 2024 | (More Info)

🏉 Atlanta Falcons vs. Seattle Seahawks
Mercedes-Benz Stadium, Atlanta, GA
Sun • Oct 20, 2024 • 1:00 PM | (More Info)

Music & Concerts

🎵 Red Leather
The Masquerade - Altar, Atlanta, GA
Thu • Oct 17, 2024 • 6:00 PM | (More Info)

🎤 Bears In Trees
The Masquerade - Purgatory, Atlanta, GA
Fri • Oct 18, 2024 • 6:30 PM | (More Info)

Family Friendly

🎪 Haydn And Mendelssohn Symphonies
Atlanta Symphony Hall, Atlanta, GA
Thu • Oct 17, 2024 • 8:00 PM | (More Info)

Image of the Week

Every week, I have a habit of making some AI art about our city.

This week, I typed in “Retro-futuristic 1950s style Atlanta with modern technology” and this is what I got.

Let me know what ideas you have for this. I really enjoy making these types of photos.

Atlanta Historical Events

Atlanta in the Civil War (1861-1865): A strategic supply center for the Confederacy.

During the Civil War from 1861 to 1865, Atlanta emerged as a pivotal city for the Confederacy, primarily due to its strategic position as a transportation and logistics hub. The city's extensive rail network, which had fueled its growth in previous decades, now made it an indispensable center for the movement of troops, weapons, and supplies. Atlanta's factories and warehouses were repurposed to meet the needs of the Confederate army, producing everything from munitions to military uniforms. This industrial and logistical capability made the city a linchpin in the Confederacy's war effort, often referred to as the ""heart of the Confederacy.""

However, Atlanta's significance also made it a prime target for Union forces. As the war progressed, it became clear that capturing or crippling Atlanta would deal a severe blow to the Confederate war machine. In the summer of 1864, Union General William T. Sherman embarked on his Atlanta Campaign, a series of battles and maneuvers aimed at seizing the city. The Atlanta Campaign was marked by intense fighting, with significant battles like the Battle of Kennesaw Mountain underscoring the city's strategic importance.

The fall of Atlanta in September 1864 was a critical turning point in the Civil War. After a prolonged siege, Union forces captured the city, and General Sherman ordered the destruction of its railroads, factories, and warehouses to cripple the Confederacy's ability to wage war. This event, famously known as the Burning of Atlanta, marked the beginning of Sherman's March to the Sea, a campaign that further devastated the Confederacy's resources and morale. The loss of Atlanta was a significant blow to the Confederate cause and is often cited as a key factor in the eventual Union victory.

Famous Atlantans

John Pemberton - Pharmacist and inventor of Coca-Cola.

Early Life and Pharmaceutical Beginnings (1831-1850)

John Pemberton was born in 1831 in Knoxville, Georgia. He showed an early interest in medicine and chemistry, leading him to pursue a career in pharmacy. Pemberton's foundational years were characterized by a keen focus on the study of medicinal properties of plants and compounds, setting the stage for his future endeavors.

Civil War Service and Medical Practice (1851-1865)

Pemberton served as a lieutenant colonel in the Confederate Army during the Civil War, where he sustained a serious wound. After the war, he continued his work as a pharmacist in Columbus, Georgia, where he developed a reputation for his medicinal preparations and innovative remedies.

Move to Atlanta and Continued Innovation (1866-1885)

After the war, Pemberton moved to Atlanta, where he established a laboratory and continued his work as a pharmacist. He became a well-known figure in the local medical community, respected for his knowledge and innovative approach to medicine.

Development of French Wine Coca (1886)

In the mid-1880s, Pemberton created a medicinal beverage called "French Wine Coca," inspired by Vin Mariani, a popular French tonic. Pemberton's drink combined coca leaves, caffeine, and wine, and was marketed as a cure for various ailments, including nervous disorders and indigestion.

Creation of Coca-Cola and Early Marketing (1886)

When Atlanta enacted prohibition legislation in 1886, Pemberton responded by developing a non-alcoholic version of French Wine Coca. He named the new beverage "Coca-Cola" and marketed it as a temperance drink and intellectual beverage. Pemberton's unique syrup, combined with carbonated water, quickly gained popularity in Atlanta.

Expansion and Early Business Challenges (1887-1888)

Pemberton faced several business challenges in marketing and production as demand for Coca-Cola grew. He formed partnerships and worked on refining the beverage's formula and marketing strategy, laying the groundwork for Coca-Cola's future success.

Health Decline and Transfer of Business Interests (1888)

In his final years, Pemberton's health began to decline, partially due to complications from his war wound and addiction to morphine. Recognizing his deteriorating condition, he began selling portions of his business to various parties, including Asa Candler, who would later consolidate ownership and play a crucial role in Coca-Cola's growth.

Death and Legacy in Beverage Industry (1888)

John Pemberton passed away in 1888. Although he did not live to see the global success of Coca-Cola, his invention laid the foundation for what would become one of the world's most iconic brands. His innovative spirit and contributions to the beverage industry were pivotal in shaping the future of soft drinks.

Key Achievements:

• Invented Coca-Cola, one of the most recognizable and successful beverages in the world.

• Pioneered methods in medicinal preparations and the beverage industry.

• His creation of Coca-Cola marked a significant innovation in the soft drink market, combining unique flavors and marketing strategies.

Summary:

John Pemberton's journey from a local pharmacist to the inventor of Coca-Cola is a testament to his innovation, entrepreneurial spirit, and enduring impact on the beverage industry. His creation of Coca-Cola, initially a medicinal tonic, transformed into a cultural and commercial phenomenon, illustrating the power of ingenuity and the lasting influence of a simple yet revolutionary idea. Pemberton's legacy continues to be celebrated in Atlanta and around the world, as Coca-Cola remains a symbol of refreshment and global connection.

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-Matthew Larsen

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